Why You Should Attend This Course:

In the 'present day' business environment, the 'old school' rules of marketing don't seem to apply anymore. Paradigms are being shattered daily, in every aspect of our lives, professional and social lifestyle choices.

Within the realm of marketing, previously sacred institutions of top rate advertising agencies, paid media owners and the traditional dichotomy between above and below the line advertising has all but blurred.

If a marketing professional were to enter a time warp from the early 90's smack into 2015, he or she would be absolutely astonished & bewildered by the following:

• Plethora of choices of digital content & information overload
• Pervasive usage of mobile convergent devices as a tool to opinionate, be informed and to transact
• Integration of hybrid and multi-channels to 'wow' the customer
• Breakdown on traditional business models – business & profit centres, departments & functions
• Staggering amount of metadata available to track behavior, usage, preferences and patterns of digital customer and user traffic, to the point that "over-analysis will lead to paralysis"
• Retailers don't retail anymore. The smart ones inform, educate & entertain, even before the consumer steps into a 'brick & mortar' store.
• Supremacy of the new shopper, the Gen C, 'highly attention-deficit' and individualistic consumer who gets to decide when, where and how to best shop.

Within this seemingly chaotic world of multi-channels, diverse and informed shoppers, shifting business models and paradigms, the concept, strategy and application of Omni-Channel Marketing will provide some clarity at the end of a dark & hazy tunnel.

Learning Outcomes:

Upon completion of course, participants will be able to:

• Understand team dynamics
• Learn strategies to guide the reader through written communication
• Listen actively and effectively and ask good questions
• Assign work and delegate appropriately
• Lead more effective meetings
• Provide effective, appropriate feedback to your staff
• Manage your time more efficiently
• Help your team resolve conflicts
• Recognise the challenges with a multi-generation workforce and best practices