Learning Outcomes:

• Understand the social recruitment landscape and the benefits to organisations that use social recruiting
• Evaluate your employment brand and know how to use this in recruiting via social media
• Source candidates using social technologies
• Define what social media channels work best for what roles
• Understand and create a candidate experience using social media
• Measure and monitor social activity
• Assess the effectiveness of social recruitment activities – the ROI for social recruitment
• Create a social recruitment strategy in support of your wider HR / People strategy

Course Outline:

• Overview: The world of social media
• Deep dive: What is social recruiting and the social recruiting marketplace?
• Exercise: The significance of your employment brand – how's yours?
• A look at the social tools:
  • LinkedIn
  • Facebook
  • Twitter

  • Google+

  • YouTube

• Other social channels and tools

• Advertising using social media – how to make yours stand out

• Deciding social channels that will suit different roles

• Integration with organisation platforms and corporate communications

• The applicant experience using social channels

• Measuring and monitoring social recruitment

• Creating your social recruitment strategy

• Next steps and planning specific actions

Who Will Benefit?

This course is suitable for those actively involved in the recruitment process, including recruiters, HR practitioners, headhunters, or anyone looking to use social media for recruitment.